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	<title>Tiffany Lam art director</title>
	<link>http://www.tiffany-lam.com</link>
	<description>Tiffany Lam art director</description>
	<pubDate>Tue, 13 Dec 2011 03:47:57 +0000</pubDate>
	<generator>http://www.tiffany-lam.com</generator>
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		<title>Gatorade </title>
				
		<link>http://tiffany-lam.com/Gatorade</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/Gatorade</comments>

		<pubDate>Tue, 13 Dec 2011 03:47:57 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Advertising, Print, Online, Branding, Produced]]></category>

		<guid isPermaLink="false">2448775</guid>

		<description>gatorade + so you think you can dance Client // Gatorade 
Partner // Nate Totten


&#60;img src="http://payload7.cargocollective.com/1/0/23389/2448775/so_you_think_you_can_dance_the_top_10_perform_to_win_o.png" width="250"&#62; 


The Brief: Bring G Series Fit, in an authentic and integral way, to the dance world.  
The Opportunity: Cashing in on Gatorade’s sponsorship of So You Think You Can Dance to make the media buy of 1 print ad in Dance Spirit, much more than a print ad. 
 
The Big Idea  Allowing fans to vote for their favorite print ad featuring the SYTYCD winner and G Series FIT.  

&#60;img src="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_Melanie_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_Melanie_o.jpg" data-mid="12341026"  border="0" align="left"/&#62;&#60;img src="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_Melanie2_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_Melanie2_o.jpg" data-mid="12341027"  border="0" align="left"/&#62;&#60;img src="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_SASHA_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_SASHA_o.jpg" data-mid="12341030"  border="0" align="left"/&#62;&#60;img src="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_SASHA2_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload7.cargocollective.com/1/0/23389/2448775/HIGHRES_SASHA2_o.jpg" data-mid="12341033"  border="0" align="left"/&#62;

When the winner of Season 8 was announced, 2 different print ads were dropped from the ceiling. Viewers were encouraged to go online and vote for their favourite ad which will run in Dance Spirit. 

&#60;img src="http://payload7.cargocollective.com/1/0/23389/2448775/Screen shot 2011-08-15 at 5.30.39 PM_650.png" width="650" height="609" width_o="1153" height_o="1082" src_o="http://payload7.cargocollective.com/1/0/23389/2448775/Screen shot 2011-08-15 at 5.30.39 PM_o.png" data-mid="12341192"  border="0" align="left"/&#62;



The Results  More than 6.3 million viewers tuned in to watch the So You Think You Can Dance season finale and learned Melanie Moore became Gatorade's new athlete helping to support G Series FIT.    



More than 50,000 people voted and there were plenty of retweets, reblogs, facebook comments and online posts. Not bad for a single print ad.  






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	<item>
		<title>united</title>
				
		<link>http://tiffany-lam.com/united</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/united</comments>

		<pubDate>Fri, 09 Dec 2011 19:30:09 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Advertising, Print, OOH, Branding]]></category>

		<guid isPermaLink="false">2426565</guid>

		<description>united airlines Partner // Nate Totten


&#60;img src="http://payload6.cargocollective.com/1/0/23389/2426565/05ggdarcy-1jpg-21edf0e4383176f6_o.jpg" width="250"&#62; 

The issue: United and Continental merged to create the world's biggest airline, with the most comprehensive global flight network.  
The opportunity: Make the biggest airline feel intimate yet global. 

The Big Idea 
Travelling is an unavoidable essential part of our lives. Each plane ticket that we receive, marks a movement in our lives whether small or live-changing. 
These stories are what binds the global community that flies on United together.  


&#60;img src="http://payload6.cargocollective.com/1/0/23389/2426565/united_design2_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload6.cargocollective.com/1/0/23389/2426565/united_design2_o.jpg" data-mid="12219102"  border="0" align="left"/&#62; 


Teaser Campaign
  

&#60;img src="http://payload6.cargocollective.com/1/0/23389/2426565/billboard_ny_650.jpg" width="650" height="382" width_o="2048" height_o="1205" src_o="http://payload6.cargocollective.com/1/0/23389/2426565/billboard_ny_o.jpg" data-mid="12219160"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/23389/2426565/billboard_tokyo_650.jpg" width="650" height="382" width_o="2048" height_o="1205" src_o="http://payload6.cargocollective.com/1/0/23389/2426565/billboard_tokyo_o.jpg" data-mid="12219165"  border="0" align="left"/&#62;


Reveal Campaign 
Each face evolves into a moment in their lives, marking beautiful moments in their life that United has enabled. 
 With United's massive global flight network available to all - The World Await. 

&#60;img src="http://payload6.cargocollective.com/1/0/23389/2426565/9Dec_united_0002_romance_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload6.cargocollective.com/1/0/23389/2426565/9Dec_united_0002_romance_o.jpg" data-mid="12263419"  border="0" align="left"/&#62;

&#60;img src="http://payload6.cargocollective.com/1/0/23389/2426565/9Dec_united_0001_dad_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload6.cargocollective.com/1/0/23389/2426565/9Dec_united_0001_dad_o.jpg" data-mid="12263415"  border="0" align="left"/&#62;

&#60;img src="http://payload6.cargocollective.com/1/0/23389/2426565/9Dec_united_0000_phelps_650.jpg" width="650" height="420" width_o="2048" height_o="1325" src_o="http://payload6.cargocollective.com/1/0/23389/2426565/9Dec_united_0000_phelps_o.jpg" data-mid="12263413"  border="0" align="left"/&#62;



*photography from Danny Santos II and Getty Images








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	<item>
		<title>Infographics</title>
				
		<link>http://tiffany-lam.com/Infographics</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/Infographics</comments>

		<pubDate>Fri, 22 Apr 2011 01:00:48 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Design, infographics]]></category>

		<guid isPermaLink="false">1340880</guid>

		<description>infographics  Client //  TBWA Chiat Day


Digital and mobile habits of the world

&#60;img src="http://payload.cargocollective.com/1/0/23389/1340880/infographic_holding.jpg" width="600" height="1417" width_o="600" height_o="1417" src_o="http://payload.cargocollective.com/1/0/23389/1340880/infographic_holding_o.jpg" data-mid="6514902"  border="0" align="left"/&#62;





What the online community thinks of Pedigree (as represented on an iPad). 

&#60;img src="http://payload.cargocollective.com/1/0/23389/1340880/iPad_0000_cover.png" width="520" height="600" width_o="520" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1340880/iPad_0000_cover_o.png" data-mid="6515587"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/1340880/iPad_0001_1.png" width="520" height="600" width_o="520" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1340880/iPad_0001_1_o.png" data-mid="6515588"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/1340880/iPad_0002_2.png" width="520" height="600" width_o="520" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1340880/iPad_0002_2_o.png" data-mid="6515589"  border="0" align="left"/&#62;







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		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>DJ Hero 2</title>
				
		<link>http://tiffany-lam.com/DJ-Hero-2</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/DJ-Hero-2</comments>

		<pubDate>Thu, 21 Apr 2011 01:18:55 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[advertising, online, social networking, produced]]></category>

		<guid isPermaLink="false">1335582</guid>

		<description>dj hero Partner // Nate Totten
Client //  Activision


&#60;img src="http://payload.cargocollective.com/1/0/23389/1335582/DJ title2.jpg" width="670" height="160" width_o="800" height_o="192" src_o="http://payload.cargocollective.com/1/0/23389/1335582/DJ title2_o.jpg" data-mid="6491939"  border="0" align="left"/&#62;





DJ Hero Face Mix2Gether As a companion to the TV spot, Face Mix2Gether  allows users to remix their Facebook pictures with a friends.  
Using the DJ Hero controls, you can toggle between pictures, and control which features you want in your remix. 
 Check it out on Facebook

&#60;img src="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether0_650.jpg" width="650" height="487" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether0_o.jpg" data-mid="6493483"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether2.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether2_o.jpg" data-mid="6493406"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether1.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether1_o.jpg" data-mid="6493405"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether3.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1335582/FaceMix2gether3_o.jpg" data-mid="6493409"  border="0" align="left"/&#62;

Our favourite mixes picked from the thousands uploaded on Facebook: 

&#60;img src="http://payload.cargocollective.com/1/0/23389/1335582/Mixes.gif" width="650" height="758" width_o="650" height_o="758" src_o="http://payload.cargocollective.com/1/0/23389/1335582/Mixes_o.gif" data-mid="6493766"  border="0" align="left"/&#62;











DJ Hero Pandora Station To launch DJ Hero 2's amazing setlist, we took over Pandora. In true DJ Hero fashion, users could mix 2 unseemingly related artists to create a bizarre but surprisingly brilliant playlist. 

DJ Hero's Pandora station is no longer up, but you can still   play with the interface.  
Or listen to some of the mixes:  Gettin' Dizzy in the Basement ,  A Waltz with the Ghost ,  Lady G Resuscitates the Beat 


&#60;img src="http://payload.cargocollective.com/1/0/23389/1335582/Pandora_650.jpg" width="650" height="487" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/23389/1335582/Pandora_o.jpg" data-mid="6493919"  border="0" align="left"/&#62;





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	</item>
		
		
	<item>
		<title>Photography</title>
				
		<link>http://tiffany-lam.com/Photography</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/Photography</comments>

		<pubDate>Sat, 01 May 2010 02:52:21 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Personal, Writing, Photography, Design]]></category>

		<guid isPermaLink="false">386276</guid>

		<description>till the sun risesa manifesto in photographs

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/23389/386276/1_warm2_o.jpg" width="450"&#62;
I believe very much in the warm and fuzzy,



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/2_humanity.jpg" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/0/23389/386276/2_humanity_o.jpg" data-mid="1705716"  border="0" align="left"/&#62;in magic, 
which are moments where humanity surprises itself with its humanity. 



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/3_sense.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/23389/386276/3_sense_o.jpg" data-mid="1705687"  border="0" align="left"/&#62;
I believe that things don’t have to make sense, 
to make sense.



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/4_run.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/23389/386276/4_run_o.jpg" data-mid="1705688"  border="0" align="left"/&#62;
And most of the time you create magic 
when you have no idea what you are doing.
But you run with it, simply because. 



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/5_senses.jpg" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/0/23389/386276/5_senses_o.jpg" data-mid="1705719"  border="0" align="left"/&#62;
I believe in the 5 senses 



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/5_transculturation.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/23389/386276/5_transculturation_o.jpg" data-mid="1705689"  border="0" align="left"/&#62;
 transculturation,



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/6_smile.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/23389/386276/6_smile_o.jpg" data-mid="1705691"  border="0" align="left"/&#62;
and in things that make people smile. 



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/7_change_6.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/23389/386276/7_change_6_o.jpg" data-mid="1705724"  border="0" align="left"/&#62;
While change is necessary, 
I’m determined to bring some of the past,



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/7_present.jpg" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/0/23389/386276/7_present_o.jpg" data-mid="1705725"  border="0" align="left"/&#62;
as I live in the present 



&#60;img src="http://payload.cargocollective.com/1/0/23389/386276/7_future.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/23389/386276/7_future_o.jpg" data-mid="1705695"  border="0" align="left"/&#62;
and leap into the future. 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/23389/386276/8_o.jpg" width="550"&#62;
Because trust, integrity and honour, 
speak more than a legacy of work every will. 




Location of photographs (in order):
Natural History Museum, Washington DC, USA
Penang, Malaysia
Bukit Timah Railway, Singapore
Mt Tremblant, Montreal, Canada
Kuala Lumpur, Malaysia
Bukit Timah Railway, Singapore
Lafayette, Indiana, USA
Tokyo, Japan
Golden Gate Bridge, San Francisco, USA
Mt Tremblant, Montreal, Canada
VCU Brandcenter, Richmond, USA








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 </description>
		
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	</item>
		
		
	<item>
		<title>Hippolarconinsomiaphobia</title>
				
		<link>http://tiffany-lam.com/Hippolarconinsomiaphobia</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/Hippolarconinsomiaphobia</comments>

		<pubDate>Tue, 06 Apr 2010 05:19:41 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Illustration, Personal, Design]]></category>

		<guid isPermaLink="false">345274</guid>

		<description>a collection of monsters + friends
&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/23389/345274/monsters_gif_o.gif" width="750"&#62;

&#60;img src="http://payload.cargocollective.com/1/0/23389/345274/monsters_heliumcupcake.jpg" width="670" height="763" width_o="1384" height_o="1577" src_o="http://payload.cargocollective.com/1/0/23389/345274/monsters_heliumcupcake_o.jpg" data-mid="1514184"  border="0" align="left"/&#62;&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/23389/1270601/rickshaw_o.jpg" width="550"&#62;



&#60;img src="http://payload.cargocollective.com/1/0/23389/345274/hall poster_web.jpg" width="670" height="517" width_o="990" height_o="765" src_o="http://payload.cargocollective.com/1/0/23389/345274/hall poster_web_o.jpg" data-mid="1706240"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/23389/345274/web_print - outerspace2.jpg" width="670" height="434" width_o="1221" height_o="791" src_o="http://payload.cargocollective.com/1/0/23389/345274/web_print - outerspace2_o.jpg" data-mid="1591467"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/23389/345274/web_print-shark2.jpg" width="611" height="790" width_o="611" height_o="790" src_o="http://payload.cargocollective.com/1/0/23389/345274/web_print-shark2_o.jpg" data-mid="1591470"  border="0" align="left"/&#62;









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body { background-color: white; } 
 </description>
		
		<excerpt></excerpt>

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	<item>
		<title>Strida Bikes</title>
				
		<link>http://tiffany-lam.com/Strida-Bikes</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/Strida-Bikes</comments>

		<pubDate>Sat, 03 Apr 2010 06:21:52 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Advertising, Outdoor, Online, Video, Branding]]></category>

		<guid isPermaLink="false">341460</guid>

		<description>strida folding bikesPartner // Nate Totten

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/23389/341460/4212573843_ae66e2514d_o_o.jpg" width="200"&#62; 
The Opportunity:Many who live in the inner city want to become bike commuters.

The Problem: However, they are dissuaded by problems, like bike theft, riding public transit, and tiny apartments.

The Big Idea:
Strida overcomes these problems. Thus, Strida helps the bikecurious go bike. 

&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/transition_strida.png" width="670" height="184" width_o="1020" height_o="281" src_o="http://payload.cargocollective.com/1/0/23389/341460/transition_strida_o.png" data-mid="6487462"  border="0" align="left"/&#62;

Bikecurious: A Music Video from cahootie on Vimeo.



Online 

&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/monitor_strida.png" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/monitor_strida_o.png" data-mid="5755098"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/website2 - bikecurious.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/website2 - bikecurious_o.jpg" data-mid="1591775"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/website2 - bikecurious_store.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/website2 - bikecurious_store_o.jpg" data-mid="1591785"  border="0" align="left"/&#62;

Outted Bike Community: Forum for Strida riders, meet ups, and events.

Still Bikecurious? :  Additional information to help people make the switch.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/23389/341460/websitebicurious---dance_o.gif" width="750"&#62;



Media Kit To be sent to lifestyle bloggers such as NotCot and Cool Hunting

&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_1.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_1_o.jpg" data-mid="1609229"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_4.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_4_o.jpg" data-mid="1609232"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_5.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_5_o.jpg" data-mid="1609234"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_2.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_2_o.jpg" data-mid="1609230"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_3.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/final-media kit_3_o.jpg" data-mid="1609231"  border="0" align="left"/&#62;


Advertising Inducing Bikecuriousness in relevant spaces

&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_lift.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_lift_o.jpg" data-mid="1591802"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_locker.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_locker_o.jpg" data-mid="1591803"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_subway.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_subway_o.jpg" data-mid="1591804"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_subway_ink.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341460/bikecurious_subway_ink_o.jpg" data-mid="1591805"  border="0" align="left"/&#62;







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		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Sherwin Williams</title>
				
		<link>http://tiffany-lam.com/Sherwin-Williams</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/Sherwin-Williams</comments>

		<pubDate>Sat, 03 Apr 2010 06:08:30 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Advertising, Online, Experiential, Service, Branding]]></category>

		<guid isPermaLink="false">341448</guid>

		<description>sherwin williams Partner // Jake Naish

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/23389/341448/colourpalette_comparison_o.jpg" width="350"&#62; 

The issue: Benjamin Moore colours are dull and neutral compared to Sherwin Williams. But bright colours are intimidating. 

The opportunity: Give customers the confidence to use bright paints. 


The Big Idea Re-package selected Sherwin William Paints as Vibrance, Sherwin's boldest and brightest. Each colour is named according to a specific personality or mood, and is part of a larger palette.



&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/Vibrance-slip.png" width="670" height="252" width_o="896" height_o="338" src_o="http://payload.cargocollective.com/1/0/23389/341448/Vibrance-slip_o.png" data-mid="5754806"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/RoomTF5_palette-slip.png" width="670" height="252" width_o="896" height_o="338" src_o="http://payload.cargocollective.com/1/0/23389/341448/RoomTF5_palette-slip_o.png" data-mid="5754771"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/RoomFNI_palette-slip.png" width="670" height="252" width_o="896" height_o="338" src_o="http://payload.cargocollective.com/1/0/23389/341448/RoomFNI_palette-slip_o.png" data-mid="5754770"  border="0" align="left"/&#62;{image25}
 

Website The Vibrance homepage acts as a virtual showroom that introduces each season's new colour palettes. As bright colours can be intimidating, the website helps homeowners visualise how the paint looks in a living space, and also encourages them to choose pick colours that fit their personality and unique style. 

&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/monitor_vibrance.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341448/monitor_vibrance_o.jpg" data-mid="5754743"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/website-homepage_browser.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341448/website-homepage_browser_o.jpg" data-mid="5754838"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/Room_EE_browser.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341448/Room_EE_browser_o.jpg" data-mid="5754834"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/Room_FP_browser.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341448/Room_FP_browser_o.jpg" data-mid="5754836"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/Room_IOF_browser.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341448/Room_IOF_browser_o.jpg" data-mid="5754837"  border="0" align="left"/&#62;


Colour Shrink Available online and in selected stores, the Colour Shrink gauges your personality though a in-depth questionnaire. Once it understands who you are, it recommends a variety of palettes. You can then immediately order them for store pickup. 


&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/Shrink_browser.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341448/Shrink_browser_o.jpg" data-mid="5754925"  border="0" align="left"/&#62;
*image from DesignChapel


Concept store 
The Vibrance Concept Store is created to inspire customers to express themselves through bold and bright colours. The showrooms and palettes make choosing bright colours less intimidating. 
 
&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/windowdisplay.png" width="455" height="205" width_o="455" height_o="205" src_o="http://payload.cargocollective.com/1/0/23389/341448/windowdisplay_o.png" data-mid="1595049"  border="0" align="left"/&#62;

An entire floor of the store will feature full-sized rooms that each bring a different palette to life. Each stop is accompanied with a unique palette soundtrack, as part of the palette's ambience. 

&#60;img src="http://payload.cargocollective.com/1/0/23389/341448/store-2b.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/341448/store-2b_o.jpg" data-mid="1590603"  border="0" align="left"/&#62;






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</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/23389/341448/prt_1303167352.png" />

	</item>
		
		
	<item>
		<title>North Face Endurance</title>
				
		<link>http://tiffany-lam.com/North-Face-Endurance</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/North-Face-Endurance</comments>

		<pubDate>Fri, 02 Apr 2010 01:53:59 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Advertising, Print, Packaging, Branding]]></category>

		<guid isPermaLink="false">300084</guid>

		<description>north face endurance  Partner // Matthew Smith

Endurance is North Face's line of trail running shoes and attire. 

Print
&#60;img src="http://payload.cargocollective.com/1/0/23389/300084/Web1-WorldisnotRound.jpg" width="591" height="765" width_o="591" height_o="765" src_o="http://payload.cargocollective.com/1/0/23389/300084/Web1-WorldisnotRound_o.jpg" data-mid="1590916"  border="0" align="left"/&#62;
The world is not round
when you follow your feet.

&#60;img src="http://payload.cargocollective.com/1/0/23389/300084/Web3-riseandshine.jpg" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/300084/Web3-riseandshine_o.jpg" data-mid="1590989"  border="0" align="left"/&#62;
Rise and shine
it's a terrible day.

&#60;img src="http://payload.cargocollective.com/1/0/23389/300084/Web2-Compass_web.jpg" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/0/23389/300084/Web2-Compass_web_o.jpg" data-mid="1590988"  border="0" align="left"/&#62;




Hunter Orange Laces No matter the day, no matter the weather, 
no matter the trail, trail runners run trails.
North Face brings you blaze orange shoelaces so you can trail run – in any season.

&#60;img src="http://payload.cargocollective.com/1/0/23389/300084/NF- Hunting laces_web2.jpg" width="670" height="323" width_o="1028" height_o="496" src_o="http://payload.cargocollective.com/1/0/23389/300084/NF- Hunting laces_web2_o.jpg" data-mid="1595664"  border="0" align="left"/&#62;



North Face Shoe Bag Instead of shoe boxes, North Face Endurance trail runners are packed in a travel bag.
Leave the grit and grime on the floor of your car, not in your closet.

&#60;img src="http://payload.cargocollective.com/1/0/23389/300084/NF-Shoebag_web_8.jpg" width="670" height="323" width_o="1028" height_o="496" src_o="http://payload.cargocollective.com/1/0/23389/300084/NF-Shoebag_web_8_o.jpg" data-mid="1595708"  border="0" align="left"/&#62;








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 </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>eHarmony</title>
				
		<link>http://tiffany-lam.com/eHarmony</link>

		<comments>http://tiffany-lam.com/following/tiffany-lam.com/eHarmony</comments>

		<pubDate>Thu, 01 Apr 2010 05:12:36 +0000</pubDate>

		<dc:creator>Tiffany Lam art director</dc:creator>
		
		<category><![CDATA[Video, Advertising]]></category>

		<guid isPermaLink="false">338619</guid>

		<description>eharmonyPartner // Lauren Geisler

We were given 5 hours to write, shoot and edit this 30 sec spot for eHarmony. 




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 </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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