Re-package selected Sherwin William Paints as Vibrance, Sherwin's boldest and brightest. Each colour is named according to a specific personality or mood, and is part of a larger palette.






The Vibrance homepage acts as a virtual showroom that introduces each season's new colour palettes. As bright colours can be intimidating, the website helps homeowners visualise how the paint looks in a living space, and also encourages them to choose pick colours that fit their personality and unique style.





Available online and in selected stores, the Colour Shrink gauges your personality though a in-depth questionnaire. Once it understands who you are, it recommends a variety of palettes. You can then immediately order them for store pickup.






The Vibrance Concept Store is created to inspire customers to express themselves through bold and bright colours. The showrooms and palettes make choosing bright colours less intimidating.



An entire floor of the store will feature full-sized rooms that each bring a different palette to life. Each stop is accompanied with a unique palette soundtrack, as part of the palette's ambience.