internet movie database
A That Guy Moment
You're sitting at home watching a movie, and you see a familiar face on screen. You know this actor.
But you can't remember his name or what else he's been in.
The need to know becomes an itch you can't scratch.
IMDb has the solution.
The IMDb "That Guy" app
After taking a photo of your "That Guy", the app matches it with the extensive IMDb photo database. Using facial recognition software, it brings up the closest profile matches.
Voila, your "That Guy" moment is solved.
We also added a game so you can challenge your friends to name “That Guy”.
imdb homepage:
B-list actors will be enticed to upload information and pictures as an incentive to raise their popularity rankings. 
hulu:
When a "That Guy" comes on screen, a pop-up banner will appear, and drive you to buy the app.
becoming part of the cultural lexicon:
By creating a new category at the MTV Movie Awards, "That Guy" will be propelled further into pop culture. 
Urban Dictionary
Finding your celebrity lookalikes through IMdb’s database.
Creative Team // Tiffany Lam, Maggie McClurken, Jarrod Higgins
Strategist // Eva Schiave
Brand Manager // Neil Slotterback