gatorade + so you think you can dance
Client // Gatorade
Partner // Nate Totten
The Brief:Bring G Series Fit, in an authentic and integral way, to the dance world.
Partner // Nate Totten
The Brief:
The Opportunity:
The Big Idea
Allowing fans to vote for their favorite print ad featuring the SYTYCD winner and G Series FIT. 
When the winner of Season 8 was announced, 2 different print ads were dropped from the ceiling. Viewers were encouraged to go online and vote for their favourite ad which will run in Dance Spirit.
The Results
More than 6.3 million viewers tuned in to watch the So You Think You Can Dance season finale and learned Melanie Moore became Gatorade's new athlete helping to support G Series FIT. More than 50,000 people voted and there were plenty of retweets, reblogs, facebook comments and online posts. Not bad for a single print ad.